Very few artists can remain consistently on top while still redefining their persona. It's a fine balance between innovating and staying grounded. But to Snoop, it's a walk in the park. From Dogg to Lion, his style keeps rocking with charisma and cool even in '13. Here are our favourite excerpts from Vice's sit down with Mr. Lion.

On his signature Crip Suit:

[blockquote]Before you knew it, they became a part of my look because it was so symbolic of who I was and what I represented. It was the first statement of me being in the fashion world, to show that I did have style and understood what style was along with being gangster and West Coast.[/blockquote]

On Polo & Adidas:

They stay true to what they do, and they appeal to me because they won’t change. They make it the way that they make it; they stick to the script, and that’s who I am [..] They stay true to their look, and they make gear that fits a real player.

On out-pimping the competition:

[..] Because when you go to a player’s ball you get some of the flyest pimps in the world, and they show up with some of the grandest outfits you can imagine. So you try to upstage. One year I remember I had a big black-and-gold sombrero with diamonds and rhinestones on it, and I had it tied around my head. All my girls dressed like they were Mexican girls [..]

On his edgy hairstyles:

It’s your strip. That’s what it’s all about. [..] Even when I wore it in pigtails, or permed my hair like Shirley Temple, whatever it was, it was always something that was on the edge. It was like, “Wow, it looks nice.” [..] My hair has always told the story, and this is my journey at the moment.