As humans, we naturally want to look good. We can look good with clothes, accessories and hairstyles.

Motorcyclist can look good with leather jackets and black helmets with goggles.
Car enthusiasts can look good with customizations on their car.
A skateboarder can have unique boards and fashion that goes with it.
But what about people who love to ride bicycles?

Many people hesitate to wear helmets just because it looks bad and ruins the style. 
Safety is a huge issue when it comes to riding bicycles but people tend to risk it by choosing style over safety.
What if there is a helmet that appears when needed? A helmet that gives you safety but also doesn't interrupt your daily style?

Well Hovding's got that.

Hovding' concealed airbag for cyclists that's worn around the neck, deploys into a protective noggin shell the instant it senses you've been hit, run into something, or are falling over. Oh and it's got some fashion touch to it as well (see catalogue):

Since researching from 2005, Hovding wants to provide the most stylish helmet for cyclists.

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Hövding is the result of an intensive research and development process that started in 2005. Thousands of cycling accidents were re-enacted and compared to hundreds of hours of normal cycling with Hövding.

The unique airbag was developed in collaboration with airbag manufacturer Alva Sweden and extensive testing has been carried out to ensure the airbag provides the protection required. The development work around Hövding has resulted in a number of globally patented solutions.

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[Source: Hovding]